Establishing a Collegiate Trademark Licensing Program: To What Extent Does an Institution Have an Exclusive Right to Its Name?.

Schinner, Michael G.

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Peer reviewed

ERIC Number: EJ387441

Record Type: Journal

Publication Date: 1989

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Establishing a Collegiate Trademark Licensing Program: To What Extent Does an Institution Have an Exclusive Right to Its Name?

Schinner, Michael G.

Journal of College and University Law, v15 n4 p405-29 Spr 1989

One aspect of universities becoming "big business" is the marketing and protection of trademarks. Universities have resorted to trademark infringement suits or licensing agreements. The historical purposes of trademark registration, the problems with litigating trademark infringement, and the advantages and disadvantages of licensing agreements are examined. (Author/MLW)

Descriptors: Colleges, Court Litigation, Federal Legislation, Federal Regulation, Higher Education, Laws, Legal Responsibility, Merchandising, State Legislation, Symbolism, Universities

Publication Type: Journal Articles; Legal/Legislative/Regulatory Materials; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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