Here's Why Public Schools Should Use Private-Sector Marketing Strategies.

Holcomb, John H.

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ERIC Number: EJ385243

Record Type: Journal

Publication Date: 1989

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Here's Why Public Schools Should Use Private-Sector Marketing Strategies.

Holcomb, John H.

American School Board Journal, v176 n2 p34-35 Feb 1989

Public school systems can adapt private sector strategies to make the most of their resources. The superintendent and the board should develop measurable objectives, agreed upon by the consumers and the producer, for delivering the product. Contracting with commercial companies can reduce costs while increasing services. (MLF)

Descriptors: Board of Education Role, Elementary Secondary Education, Marketing, Public Schools, Resource Allocation, Superintendents

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A