Television Sex Roles in the 1980s: Do Viewers' Sex and Sex Role Orientation Change the Picture?.

Dambrot, Faye H.; And Others

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Peer reviewed

ERIC Number: EJ383328

Record Type: Journal

Publication Date: 1988

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Television Sex Roles in the 1980s: Do Viewers' Sex and Sex Role Orientation Change the Picture?

Dambrot, Faye H.; And Others

Sex Roles: A Journal of Research, v19 n5-6 p387-401 Sep 1988

Investigates the viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation, based on the responses of 677 young adults to the Personal Attributes Questionnaire (PAQ). Viewer gender had an impact on the rating of female characters. (FMW)

Descriptors: Androgyny, Audiences, Characterization, Commercial Television, Females, Higher Education, Males, Popular Culture, Rating Scales, Role Perception, Sex, Sex Differences, Sex Role, Sex Stereotypes, Television Research, Television Viewing, Undergraduate Students, Visual Literacy

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

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Language: English

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Identifiers - Assessments and Surveys: Personal Attributes Questionnaire

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