Le qualita espressive del linguaggio orale: Il simbolismo fonetico (The Expressive Qualities of Oral Language: Phonetic Symbolism).

Cavaliere, Roberto

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ERIC Number: EJ382300

Record Type: Journal

Publication Date: 1988

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Le qualita espressive del linguaggio orale: Il simbolismo fonetico (The Expressive Qualities of Oral Language: Phonetic Symbolism).

Cavaliere, Roberto

Rassegna Italiana di Linguistica Applicata, v20 n2 p87-105 Mar-Jul 1988

Discusses a study of the expressive qualities of oral language. Results suggest that there is a natural rather than an arbitrary relationship between words and their meanings. Practical applications of this theory of phonetic symbolism in the area of commercial advertising are presented. (CFM)

Descriptors: Advertising, Etymology, Expressive Language, Language Processing, Language Research, Language Tests, Lexicology, Oral Language, Phonetic Analysis, Semantics, Structural Analysis (Linguistics)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: Italian

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Authoring Institution: N/A

Grant or Contract Numbers: N/A