The Behavioral Impact of an Advertising Campaign to Promote Safety Belt Use.

Cope, John G.; And Others

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Peer reviewed

ERIC Number: EJ380178

Record Type: CIJE

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

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The Behavioral Impact of an Advertising Campaign to Promote Safety Belt Use.

Cope, John G.; And Others

Journal of Applied Behavior Analysis, v21 n3 p277-80 Fall 1988

Safety belt use with and without addition of an incentive strategy was observed among 8,635 drivers at a drive-through restaurant. During the promotional campaign, average rate of belt use tripled compared to baseline following the introduction of a contingent reward (a large soft drink), and declined during followup. (JW)

Descriptors: Adults, Behavior Change, Behavior Modification, Contingency Management, Daily Living Skills, Naturalistic Observation, Positive Reinforcement, Restraints (Vehicle Safety), Safety Education

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Grant or Contract Numbers: N/A