Marketing Imagination.

Miller, Steven

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ERIC Number: EJ370643

Record Type: Journal

Publication Date: 1988

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Marketing Imagination.

Miller, Steven

Currents, v14 n5 p6-12 May 1988

Four things to keep in mind when involved in institutional marketing are identified: make sure the reality of the institution matches the image promoted; keep institutional image simple; tailor external relations program to meet the needs of a diverse constituency; and be persistent and consistent. (MLW)

Descriptors: Alumni, Global Approach, Higher Education, Imagination, Institutional Advancement, Interdisciplinary Approach, Marketing, Private Financial Support, Public Relations, Reputation

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A