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Peer reviewed Peer reviewed
ERIC Number: EJ344819
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Should Marketing Become a Required Basic Skill?
Wray, Ralph D.
Business Education Forum, v41 n4 p23-25 Jan 1987
The author states that marketing is a basic skill that is important in the workplace and in various social contexts. Thus, he advocates that a basic marketing course be required of all high school students. A plan to achieve this goal is presented. (CH)
Descriptors: Basic Business Education, Basic Skills, Daily Living Skills, Interpersonal Competence, Job Skills, Marketing, Required Courses, Secondary Education
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A