Orientations toward Consumerism: A Test of Two-Dimensional Theory.

Kroll, Robert J.; Stampfl, Ronald W.

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Peer reviewed

ERIC Number: EJ344771

Record Type: CIJE

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Orientations toward Consumerism: A Test of Two-Dimensional Theory.

Kroll, Robert J.; Stampfl, Ronald W.

Journal of Consumer Affairs, v20 n2 p214-30 Win 1986

This study incorporates a solution preference dimension into the consumerism supporter/nonsupporter analysis in order to help resolve past identification anomalies and to suggest a theoretical explanation for diverse orientations. More specifically, a two-dimensional theory of consumerism orientations is developed and tested. (Author/CT)

Descriptors: Consumer Protection, Demography, Individual Characteristics, Political Attitudes, Public Policy, Research Methodology

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.