Peer reviewedERIC Number: EJ344267
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Vertical Integration: Corporate Strategy in the Information Industry.
Davenport, Lizzie; Cronin, Blaise
Online Review, v10 n4 p237-47 Aug 1986
Profiles the corporate strategies of three sectors of the information industry and the trend toward consolidation in electronic publishing. Three companies' acquisitions are examined in detail using qualitative data from information industry columns and interpreting it on the basis of game theory. (EM)
Descriptors: Economic Climate, Electronic Publishing, Game Theory, Industry, Mergers, Vertical Organization
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
