Message Discrimination and the Information Environment.

Salmon, Charles T.

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Peer reviewed

ERIC Number: EJ339893

Record Type: Journal

Publication Date: 1986

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Message Discrimination and the Information Environment.

Salmon, Charles T.

Communication Research: An International Quarterly, v13 n3 p363-72 Jul 1986

Explains that the concept of message discrimination was originally developed as a means of determining actual units of content that individuals extract from encounters with mass media and describes the relationship between message discrimination and the two related concepts of systematic information availability and knowledge. (DF)

Descriptors: Cognitive Processes, Content Analysis, Information Processing, Knowledge Level, Mass Media, Mass Media Effects, Media Research, Research Needs

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

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Language: English

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