Cultivation on Cassette.

Withers, D. Chris

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ERIC Number: EJ337753

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Cultivation on Cassette.

Withers, D. Chris

Currents, v12 n7 p21 Jul-Aug 1986

A program that sent a fund-raising videotape to 1,500 University of Richmond alumni is described. Research had turned up affluent alumni in areas too remote for personal calls or visits by the presidents. The program was a success and proved cost-effective. (MLW)

Descriptors: Alumni, College Administration, Fund Raising, Higher Education, Private Financial Support, Program Descriptions, Public Relations, Videotape Cassettes

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A