Marketing Management Perspectives to Bolster Your Recruitment Efforts.

Grossman, Robert J.

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Peer reviewed

ERIC Number: EJ327653

Record Type: CIJE

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Marketing Management Perspectives to Bolster Your Recruitment Efforts.

Grossman, Robert J.

Journal of College Admissions, n109 p14-18 Fall 1985

Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)

Descriptors: Advertising, College Admission, Higher Education, Institutional Advancement, Marketing, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A