The Method behind "Megatrends": A Reply to Bowman.

Soares, Eric J.

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Peer reviewed

ERIC Number: EJ325045

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

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EISSN: N/A

The Method behind "Megatrends": A Reply to Bowman.

Soares, Eric J.

Journal of Business Communication, v22 n4 p5-8 Fall 1985

Responding to Bowman's review of "Megatrends," (EJ 309 721), examines Naisbitt's methodology and lends credence to his "high tech/high touch" megatrend and research findings. (PD)

Descriptors: Business Communication, Computers, Content Analysis, Media Research, Newspapers, Research Methodology, Technological Advancement

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

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Grant or Contract Numbers: N/A