Peer reviewedERIC Number: EJ311384
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Local Business Press: New Phenomenon in the News Marketplace.
Vanden Bergh, Bruce G.; And Others
Journalism Quarterly, v61 n3 p645-69 Aut 1984
Analyzes publications produced by local businesses. Concludes that these publications are neither newspapers nor magazines and that affluent readers are their greatest asset. (FL)
Descriptors: Advertising, Business, Competition, Media Research, News Media, Newspapers, Periodicals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
