Affective State and the Selective Exposure to and Use of Television.

Christ, William G; Medoff, Norman J.

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Peer reviewed

ERIC Number: EJ299972

Record Type: Journal

Publication Date: 1984

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Affective State and the Selective Exposure to and Use of Television.

Christ, William G; Medoff, Norman J.

Journal of Broadcasting, v28 n1 p51-63 Win 1984

Discusses methodology and results of a study which utilized Dolf Zillmann's annoyance reduction hypotheses to test the relationship between affective states of annoyance and praise and voluntary television selection and use. Results indicate annoyed individuals viewed television significantly less than praised individuals. (Author/MBR)

Descriptors: Affective Behavior, Affective Measures, Analysis of Variance, Emotional Response, Females, Higher Education, Hypothesis Testing, Literature Reviews, Mass Media Effects, Research Methodology, Television Research, Television Viewing, Undergraduate Students

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A