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Peer reviewed Peer reviewed
ERIC Number: EJ277919
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Trends in Advertising Typography.
Moriarty, Sandra Ernst
Journalism Quarterly, v59 n2 p290-94 Sum 1982
Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)
Descriptors: Advertising, Content Analysis, Layout (Publications), Media Research, Periodicals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A