NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ277847
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
An Attitude Segmentation Study of Supermarket Tabloid Readers.
Lehnert, Eileen; Perpich, Mary J.
Journalism Quarterly, v59 n1 p104-11 Spr 1982
Concludes that supermarket tabloid readers are not one homogeneous group with one set of needs and wants from newspapers. (FL)
Descriptors: Attitude Measures, Attitudes, Audiences, Classification, Media Research, Newspapers
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A