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ERIC Number: EJ271020
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Toward a Dynamic Theory of Newspaper Subscribing.
Stamm, Keith R.; Weis, Robert J.
Journalism Quarterly, v59 n3 p382-89 Fall 1982
Finds that the "settling loop" characterized by home buying affects newspaper subscription rates. (FL)
Descriptors: Financial Policy, Media Research, Newspapers, Publishing Industry, Theories
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A