A Tale of Three Cities: Subscriber Reaction to Merger of Two Newspapers.

Tillinghast, Diana

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Peer reviewed

ERIC Number: EJ259398

Record Type: Journal

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

A Tale of Three Cities: Subscriber Reaction to Merger of Two Newspapers.

Tillinghast, Diana

Journalism Quarterly, v58 n4 p599-606 Win 1981

Reports on the reaction of long-term subscribers to two newspapers when those papers merged into one paper that adopted a format and content that were designed to attract new readers. Concludes that by reaching out for a younger audience, the new newspaper put less emphasis on local news, which alienated some long-term subscribers. (FL)

Descriptors: Attitudes, Audiences, Media Research, Newspapers, Reading Interests, Use Studies

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A