Effects of Humorous Illustrations in College Textbooks.

Bryant, Jennings; And Others

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Peer reviewed

ERIC Number: EJ253597

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Effects of Humorous Illustrations in College Textbooks.

Bryant, Jennings; And Others

Human Communication Research, v8 n1 p43-57 Fall 1981

Pictorial humorous illustrations were found to have (1) no effects on information acquisition and on motivation, (2) positive effects on appeal, and (3) negative effects on persuasiveness. (PD)

Descriptors: Cartoons, College Students, Higher Education, Humor, Learning Processes, Persuasive Discourse, Readability, Speech Communication, Textbook Evaluation, Textbook Research, Textbooks

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A