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ERIC Number: EJ252423
Record Type: Journal
Publication Date: 1981-Oct
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Pay-A-Caller: Employ Students to Staff Phonathons.
Ashton, Robert R., Jr.
CASE Currents, v7 n9 p14-15 Oct 1981
By using paid telephone callers instead of direct mail appeals, the University of Maryland increased its rate of acquiring new alumni donors 17 times over. An incentive plan was implemented in order to increase the motivation of the student callers. The paid callers use scripts. (MLW)
Descriptors: Alumni, Fund Raising, Higher Education, Incentives, Phonathons, Private Financial Support, Student Employment, Telephone Communications Systems, Volunteers
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A