A Formative Research Model for Persuasive Health Messages.

Palmer, Edward L.

Notes FAQ Contact Us

Back to results

ERIC Number: EJ240898

Record Type: Journal

Publication Date: 1980-Dec

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

A Formative Research Model for Persuasive Health Messages.

Palmer, Edward L.

Educational Broadcasting International, v13 n4 p174-78 Dec 1980

A brief case study illustrates the role of formative research in the design of Health Minutes, a combined television, radio, and print campaign produced by the Children's Television Workshop to promote improved health practices. (LLS)

Descriptors: Childrens Television, Developing Nations, Educational Radio, Educational Television, Formative Evaluation, Health Education, Health Materials, Material Development

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A