A General Psychographic Analysis of Newspaper Use and Life Style.

Schwartz, Stuart H.

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Peer reviewed

ERIC Number: EJ236431

Record Type: Journal

Publication Date: 1980

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

A General Psychographic Analysis of Newspaper Use and Life Style.

Schwartz, Stuart H.

Journalism Quarterly, v57 n3 p392-401,431 Fall 1980

Concludes that choice of lifestyle is related to reading interests but that newspapers are of little importance to persons in each of the four lifestyles identified. (FL)

Descriptors: Journalism, Life Style, Media Research, Newspapers, Reading Interests

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A