Peer reviewedERIC Number: EJ236430
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Pricing a Medium Out of the Market: The 25-Cent Daily Newspaper.
Riffe, Daniel; Shaw, Eugene F.
Journalism Quarterly, v57 n3 p385-91 Fall 1980
Reports on a study that sought to determine the point of diminishing returns in newspaper per-copy price increases. Concludes that, at a time when 15 cents was the most common price, an increase to 20 cents would have produced more revenue, but an increase to 25 cents would not. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
