Peer reviewedERIC Number: EJ230038
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
How Much Do They Read in the Daily Newspaper: A Measurement Study.
Stamm, Keith R.; Jacoubovitch, M.-Daniel
Journalism Quarterly, v57 n2 p234-42 Sum 1980
A survey of 110 Seattle, Washington, newspaper readers revealed that they read twice as many newspaper headlines as units of text, that they "read" more photographs than cutlines, and that they read scarcely any tables. (GT)
Descriptors: Media Research, Newspapers, Reading Habits, Reading Interests, Research Methodology, Surveys, Use Studies
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
