Peer reviewedERIC Number: EJ227512
Record Type: CIJE
Publication Date: 1980-Jul
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Agency Presidents Rank Ad Courses, Job Opportunities.
Marquez, F. T.
Journalism Educator, v35 n2 p46-47 Jul 1980
Relates results of a survey of 118 advertising agency presidents: most think college training is useful in an ad agency, job opportunities in advertising are good, internship programs would be helpful to students, and courses in advertising principles and management are especially helpful. (TJ)
Descriptors: Advertising, Higher Education, Job Training, Journalism Education, Opinions, Research, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
