Direct Mail Techniques for the Continuing Educator.

Spikes, Frank

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Peer reviewed

ERIC Number: EJ224792

Record Type: CIJE

Publication Date: 1980-Mar

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Direct Mail Techniques for the Continuing Educator.

Spikes, Frank

Lifelong Learning: The Adult Years, v3 n7 p8-9,30 Mar 1980

The author suggests ways in which the continuing education program administrator can find and use sources of marketing information and techniques to expand and effectively promote continuing education programs. (SK)

Descriptors: Advertising, Continuing Education, Postsecondary Education, Program Administration, Publicity, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A