The Effects of Televised Political Ads in the 1975 Chicago Mayoral Election.

Mulder, Ronald

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Peer reviewed

ERIC Number: EJ207948

Record Type: Journal

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Effects of Televised Political Ads in the 1975 Chicago Mayoral Election.

Mulder, Ronald

Journalism Quarterly, v56 n2 p336-40 Sum 1979

Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)

Descriptors: Attitude Change, Media Research, Political Attitudes, Television Commercials, Voting

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A