How Source Affects Response to Public Service Advertising.

Lynn, Jerry R.; And Others

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Peer reviewed

ERIC Number: EJ201127

Record Type: Journal

Publication Date: 1978

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

How Source Affects Response to Public Service Advertising.

Lynn, Jerry R.; And Others

Journalism Quarterly, v55 n4 p716-20 Win 1978

Reports that public service advertising attributed to the Advertising Council elicited higher message ratings than did public service advertising attributed to a commercial source, a noncommercial source, or no source; however, it produced the lowest behavioral responses. (GT)

Descriptors: Behavior, Individual Characteristics, Information Sources, Media Research, Responses, Socioeconomic Status

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A