Advertising and the Modes of Discourse.

D'Angelo, Frank J.

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Peer reviewed

ERIC Number: EJ195939

Record Type: CIJE

Publication Date: 1978-Dec

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Advertising and the Modes of Discourse.

D'Angelo, Frank J.

College Composition and Communication, v29 n4 p356-61 Dec 1978

Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)

Descriptors: Advertising, Descriptive Writing, Expository Writing, Higher Education, Narration, Persuasive Discourse, Teaching Methods, Writing (Composition)

Publication Type: Journal Articles; Guides - Classroom - Teacher

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A