Peer reviewedERIC Number: EJ183821
Record Type: CIJE
Publication Date: 1978
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Maintaining Archives for the History of Advertising
Pollay, Richard W.
Special Libraries, 69, 4, 145-54, Apr 78
The academic treatment of advertising records is sparse for a number of reasons, not the least of which is lack of detailed, organized, and accessible records. Discussion of the types of records deserving retention, their organization, and the terms and conditions of access provides a model for records retention. (Author)
Descriptors: Archives, Guidelines, Management Systems, Merchandising, Organizational Communication, Publicize
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