ERIC Number: EJ183767
Record Type: CIJE
Publication Date: 1978
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Pictures as a Means of Communication: A Psychologist's View
Deregowski, J. B.
Educational Broadcasting International, 11, 1, 7-12, Mar 78
The extent of the cognitive equivalence between a picture and the depicted object is the result of an interaction between the picture and the observer. The observer's reaction is largely determined by his pictorial sophistication and cultural background. (Author/STS)
Descriptors: Developing Nations, Media Research, Media Selection, Pictorial Stimuli, Visual Perception
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