The Effects of Price and Range of Potential Readers upon Evaluation of Psychological Textbooks.

Piehl, Jochen

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Peer reviewed

ERIC Number: EJ175504

Record Type: CIJE

Publication Date: 1977

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The Effects of Price and Range of Potential Readers upon Evaluation of Psychological Textbooks

Piehl, Jochen

Journal of Psychology, 97, 275-9, Nov 77

Finds that a higher price increases the value associated with the book, though the influence of the range of potential readers on evaluation was less clear, probably reflecting other dimensions of evaluation unrelated to commodity theory. (RL)

Descriptors: Audiences, Costs, Merchandise Information, Merchandising, Psychology, Reading Material Selection, Textbook Evaluation

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