Peer reviewedERIC Number: EJ167610
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
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How Values Affect Attitudes toward Direct Reference Political Advertising
Surlin, Stuart H.; Gordon, Thomas E.
Journalism Quarterly, 89-98, Spr 77
Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)
Descriptors: Advertising, Attitudes, Individual Characteristics, Media Research, Political Influences, Politics, Publicize, Values
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
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Grant or Contract Numbers: N/A
