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ERIC Number: EJ167605
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
How Different Readers Perceive Magazine Stories and Characters
La Bouef, Robert A.; Matre, Marc
Journalism Quarterly, 50-7, Spr 77
Analysis of reader response to fictional characters defined four factors: evaluation, dynamism, sex appeal, and temperament. (KS)
Descriptors: Behavioral Science Research, Characterization, Media Research, Perception, Periodicals, Socioeconomic Status, Story Reading
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A