Developing Mass Audiences for Educational Broadcasting: Two Approaches.

Gunter, Jonathan; Theroux, James

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ERIC Number: EJ164987

Record Type: Journal

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Developing Mass Audiences for Educational Broadcasting: Two Approaches

Gunter, Jonathan; Theroux, James

Prospects: Quarterly Review of Education, 7, 2, 288-98, 77

Describes two mass media educational programs in Ecuador which utilize radio as an instructional medium. One stresses professionalized communication and has adapted American commercial advertising methods. The other stresses participatory communication and has extended the community development methods of the rural Latin American parish priest. (Author/AV)

Descriptors: Adult Education, Broadcast Industry, Comparative Analysis, Comparative Education, Educational Media, Educational Radio, Foreign Countries, Mass Media, Program Content

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Ecuador

Grant or Contract Numbers: N/A