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ERIC Number: EJ163970
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Instructional Practices: Analyzing an Advertising Approach to Aid in the Teaching of Persuasion
Parente, Donald E.
Communication Education, 26, 1, 77-78, Jan 77
Descriptors: Advertising, Assignments, Higher Education, Instructional Innovation, Persuasive Discourse, Publicize, Speech Communication
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A