Peer reviewedERIC Number: EJ158522
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
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New Wine in Old Bottles: Can Folk Media Convey Modern Messages?
Dissanayake, Wimal
Journal of Communication, 27, 2, 122-124, Spr 77
Suggests that traditional forms of communication such as folk plays, ballads, and rituals can be effectively used for social development in poorer countries. (MH)
Descriptors: Cultural Exchange, Cultural Influences, Developing Nations, Folk Culture, Mass Media, Media Research
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
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Grant or Contract Numbers: N/A
