Has Advertising Produced Results in Faculty Hiring?.

Marcus, Laurence R.

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Peer reviewed

ERIC Number: EJ155349

Record Type: CIJE

Publication Date: 1977

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Abstractor: N/A

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Has Advertising Produced Results in Faculty Hiring?

Marcus, Laurence R.

Educational Record, 57, 4, 247-50, 77

Several aspects of faculty hiring are considered: (1) the efficiency of the network approach in providing job applicants; (2) reaching women and minority applicants through the network system; and (3) the extent of the change in recruitment practices brought on by advertising. (Editor/LBH)

Descriptors: Advertising, College Faculty, Equal Opportunities (Jobs), Faculty Recruitment, Females, Higher Education, Minority Groups, Teacher Recruitment

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