The Impact of Alternative Media Channels: Recall and Involvement with Messages.

Nasser, David L.; McEwen, William J.

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ERIC Number: EJ153929

Record Type: CIJE

Publication Date: 1976

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Abstractor: N/A

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The Impact of Alternative Media Channels: Recall and Involvement with Messages

Nasser, David L.; McEwen, William J.

AV Communication Review, 24, 3, 263-272, F 76

College student subjects were presented one of four versions of a simulated news broadcast. Audio-plus-print elicited the highest recall scores. Print alone generated more involvement than videotape or audio-plus-print.

Descriptors: Attention, Aural Learning, Interest Research, Learning Modalities, Media Research, Recall (Psychology), Visual Learning

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