To address the question of how to develop the capacity for every instructional coach to provide job-embedded professional learning for every teacher and student, the Utah State Board of Education's quality instruction team designed and built a statewide 22 networked professional learning system that includes instructional coaches, local education agencies, administrators, state leaders, and university partners. The quality instruction team had already developed a set of instructional coaching competencies, which defined the skills of an effective instructional coach. Educators could earn a new coaching endorsement, added to their educator license, based on demonstration of the competencies. But a key ingredient was missing: professional learning aligned to the competencies through which an educator could develop their skills and gain the endorsement. Beginning in February 2020, the team began envisioning a systemic, scalable way for the quality instruction office to support such professional learning. The team ultimately developed the USBE Instructional Coaching Endorsement, based on best practices in coaching (Aguilar, 2013; Killion et al., 2020; Knight, 2017) and the Standards for Professional Learning (Learning Forward, 2022). In designing the program, particular attention was paid to common implementation barriers and strategic ways to remove those barriers, such as using high-impact, low time commitment strategies for achievable and manageable implementation.