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ERIC Number: EJ1457834
Record Type: Journal
Publication Date: 2025-Feb
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0119-5646
EISSN: EISSN-2243-7908
Service Quality Asymmetric Effect on Student Satisfaction in Korean Higher Education
Heuiju Chun; Byunghak Leem; Jongchan Lee
Asia-Pacific Education Researcher, v34 n1 p121-132 2025
This study investigates the asymmetric effects of quality attributes on student satisfaction in Korean higher education. Using Penalty-Reward-Contrast and Asymmetric Impact-Performance Analysis, it classifies attributes into basic (major and liberal arts curriculum, non-curricular courses, educational environment), one-dimensional (administrative services, academic system), and attractive (student support) factors. As a result of AIPA analysis, for the improvement of education quality, the most effective strategy is to set the priority of resource allocation in the order of basic, one-dimensional, and attractive factors. The study proposes a proportional odds logit model for more accurate classification, contributing a new perspective to the discourse on educational quality and satisfaction.
Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://bibliotheek.ehb.be:2123/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Korea
Grant or Contract Numbers: N/A