Against the backdrop of the Educational Reform in Chile since 1965, this article sheds light on the convergence of educational language based upon the economic notion of developmentalism, the idea of human capital and the expansion of school guidance (orientación) in Chilean education. Through analysing right-wing press and discourses from teachers and counsellors who were supporters of the significant changes that secondary education was going through led by Christian democrats, we briefly reveal the confluence and the opposition of concepts and the strategic differences among relevant actors in the reformist process.