ERIC Number: EJ1454570
Record Type: Journal
Publication Date: 2022
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1084-0524
EISSN: EISSN-2331-6780
Back to the Educational Future: A Marketing-Oriented Approach to Promote Distributed Learning
Ofer Zellermayer; Yaniv Gvili; Alona Forkosh-Baruch
Family Science Review, v26 n1 2022
The COVID-19 pandemic has been devastating in terms of the loss of human lives, damage to the economy, and upheavals in the fabric of society. It has also drastically impacted higher education and academic institutions throughout the world. This article analyzes the impact of the pandemic on the higher education industry and its stakeholders; namely, its institutions, faculty and students. Then, a marketing-oriented approach is applied to suggest remedies for some of the key pedagogical issues associated with distance learning that have plagued educators during this period. It is argued that higher education can recover and prosper if educators see this era as an opportunity for positive change. Implications for higher education and family science are discussed.
Descriptors: COVID-19, Pandemics, Distance Education, Electronic Learning, Higher Education, Marketing, Learner Engagement, Story Telling, Educational Practices, Privacy, College Students, Consumer Economics, Online Courses, Student Satisfaction, Educational Quality, Educational Technology, Synchronous Communication, Asynchronous Communication
Family Science Association. 15 Hidden Valley Drive, Newark, DE 19711. Tel: 720-891-3575; e-mail: journal@familyscienceassociation.org; Web site: https://www.familyscienceassociation.org/familysciencereview/
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A