ERIC Number: EJ1454302
Record Type: Journal
Publication Date: 2024
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-2331-186X
The Challenge of Customer-Oriented and Emotional Labor Demand for Hospitality Internship Students
Youmil Abrian; Alfi Husni Fansurya; Rahmi Fadilah; M. Fachri Adnan; Arif Adrian; Rian Surenda; Fran Serano Andres; Yolandafitri Zulvia
Cogent Education, v11 n1 Article 2393927 2024
This study explores the impact of meaning, competence, and self-determination on customer-oriented behavior (COB) among hospitality internship students in Indonesia with a particular emphasis on the mediating roles of deep acting and surface acting. The research investigates the contextual role of the sense of purpose that contributes to the relationship between surface acting and deep acting in customer-oriented behavior using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The data was collected from hospitality internship students who were engaged in internship programs at 4- and 5-star hotels in Indonesia through the implementation of an online questionnaire. The findings indicate that the variables of meaning, competence, self-determination, and impact exhibit a positive effect on deep acting, subsequently resulting in the generation of customer-oriented behavior. The study also found that surface-acting and customer-oriented behavior negatively impact these variables, except for competence. The study suggests that implementing empowerment can be used to reduce false-positive workplace attitudes and promote originality and authenticity. This framework can be used by academic institutions and the hospitality industry to prepare internship students who will succeed in their studies and contribute to the hotel where they intern.
Descriptors: Foreign Countries, Hospitality Occupations, Tourism, Emotional Response, Mental Health, Internship Programs, Work Attitudes, Affective Behavior, Job Skills, Professional Autonomy
Cogent OA. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indonesia
Grant or Contract Numbers: N/A