Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential mixed-method approach, this research proposes a conceptual model developed using an initial interview-based qualitative study. Subsequently, it tests the model via a quantitative questionnaire-based survey. The rating responses were analysed using SPSS and SmartPLS. Four distinct factors emerged: internationally recognised education at an affordable cost, campus readiness, employment opportunities in India, and the experience of Indian culture. Findings signal the prospect of competing on differentiation to attract international students. This study is a marketing intelligence input for the inbound international student mobility ambitions of the Indian government and other aspiring Asian higher education destinations.