Teaching evaluation is a central process across institutions for faculty retention, promotion, and tenure. While there is a rich literature on methods for evaluating teaching, there is less scholarship on the goals and processes for reforming systems of teaching evaluation. Surprisingly, there is little to no information on teaching criteria at teaching-focused institutions, such as primarily undergraduate institutions. In this article we describe the process of reform of teaching evaluation criteria at our primarily undergraduate institution, which is also a Hispanic-Serving Institution. We present our newly adopted criteria for teaching evaluation for other institutions to build from and describe our process, along with predictable challenges.