Talent policy is conducive to attracting, motivating, and retaining vital, innovative talents to provide continuous motivation and innovation for green development. However, there is a dearth of literature on the impact of talent policy on enterprises' green technology innovation (GTI). To bridge this gap, we take China's A-share listed enterprises from 2010 to 2021 as samples, construct a Poisson model to test the relationship between talent policy and GTI, and further reveal the mechanism of executive environmental attention on the relationship between them. The research results are: (1) Talent policy significantly promotes GTI. After a series of tests, this positive effect is robust. (2) Executive environmental attention mediates this relationship. (3) The positive impact of talent policy is more significant in heavy polluting enterprises and non-state-owned enterprises, as well as in the power sector. These findings enrich the literature on incentive policy and GTI and have important practical implications for enterprises and policymakers.