Small institutions must be agile and creative in successfully sustaining and expanding in today's higher education climate. Collaborating with external partners is an excellent choice for small institutions whose funding and staffing are limited. Our intention with this article is to focus on collaboration with external partners including parents/family, alumni, businesses, and others, sharing best practices, impact on student success, and additional information to help a wide variety of colleagues who work at small institutions. Our hope is that this article will give readers some practical ideas for implementing and expanding partnerships to benefit the small institution. Benefits may include marketing reach, brand management, revenue generation, and expanded opportunities for students, enhanced services, and more.