ERIC Number: EJ1452043
Record Type: Journal
Publication Date: 2024
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0744-8481
EISSN: EISSN-1940-3208
The Message Matters: Advertisement Framing and College Women's Beliefs toward Exercise
Jaclyn Inel Hadfield; Lucia Guerra-Reyes; Lesa Huber; Lesa Major; Carol Kennedy-Armbruster
Journal of American College Health, v72 n9 p3225-3236 2024
Objective: This study explores college women's beliefs and experiences about exercise informed by different framing strategies, and how they may influence exercise engagement. Participants: Four focus groups were conducted with 19 undergraduate women at a large public Midwestern university. Methods: Four differently framed group exercise advertisements were used to prompt focus group discussions on beliefs and intentions to exercise. Transcribed data were analyzed with a thematic content approach. Results: Undergraduate female participants described more positive beliefs that influence intention with a well-being-framed advertisement. More negative beliefs were described when the advertisement focused on enhancing appearance. Participants of color believed that seeing more representation of diversity in advertisements would make engaging in exercise easier. Conclusion: Positive beliefs linked to a "well-being" frame and diverse imagery of women in exercise advertisements may improve intention to exercise, increasing physical activity among women.
Descriptors: Females, Undergraduate Students, Student Attitudes, Exercise, Advertising, Intention, Health Behavior, Racial Differences, Ethnicity, Well Being, Physical Activity Level, Community Role, Self Concept, Human Body, Health, Physical Fitness, Gender Differences, Courses
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A